The goals of this class were to inspire liberating ideas and innovative thinking. To translate ideas into meaningful messages, and to transform messages into powerful design, identity, products, images and experiences. I chose the issue of shark finning to explore over the 15 week class. I researched the current awareness campaigns and found that using graphic depictions of finned sharks did not create the impact one would hope. I had to approach this issue in a fresh way.

This is a classic problem of supply and demand. The demand for shark fin soup has risen over the past two decades because of the expanding Chinese middle class, and positioning of the soup as a status symbol. I had significant challenges with this assignment. Sharks are hard animals to conjure up sympathy for. As a western designer, It was difficult to approach a subject that was so deeply rooted in Asian tradition. My solution was to attack this issue with satire. I packaged shark fin soup.

TITLE FIN
CLASS VISUAL COMMUNICATIONS LAB
INSTRUCTOR PHIL HAMLETT
CATEGORY BRANDING, PRINT, PACKAGING
TYPEFACES GILL SANS, UNIVERS